Understanding Google Adsense

So what is Google Adsense?

It is basically an advertising program organised by Google. Advertisers submit their ads to Google  and Google displays those ads on its own site ( search page) and partner sites ( any approved website).

To have Adsense ads displayed on your site all you need to do is to apply to the Adsense program and once accepted you can start displaying ads straight away.

 All you need to do is to copy a little JavaScript code (which Google provide ) onto your web pages and that's it. When someone opens the page Google will display ads that relate to the web page content- context sensitive ads.

If someone clicks on an ad then Google charges the advertiser a click fee and splits it between Google and the Webmaster.

Adsense has become so popular that some webmasters concentrate solely on Adsense for making money with their websites. Google Adsense offers a webmaster several unique advantages that affiliate programs don't:

• Very easy to set up . You can include your Adsense code as part of your website template.

• Only one company to deal with - Google

• No longer need to spend hours trying to find matching affiliate programs.

The main disadvantage with Adsense is that it is too easy to become totally dependant on it and totally at the mercy of Google. A change in policy could devastate your income.

Google Adsense Resources and Articles: